Course Description

– Purpose and general functions
– Marketing Suite Overview
– Business Purpose
– Typical Usage
– Typical Users
– The marketing cycle
1 Getting started with campaigns and
flowcharts
– Campaign basics
– Flowcharts
– Process boxes for selections
– Validating and running a flowchart
– Strategic Segments
2 Centralized Offer Management
– Offers
– Offer templates
– Offers without a template
– Offer lists
– Assigning offers
3 Using Marketing Data in Campaign
– Table mapping
– Table catalogs
– Types of tables
– Audiences
– Sessions and Strategic Segments
4 Advanced Audience Selection
– User Variables
– Campaign Macros
– Derived Fields
– Advanced Table Processes
5 Additional Flowchart Techniques
– Flowchart Logs
– Scheduling Flowcharts
– Flowchart and Cell Reports
– Flowchart Templates
– Target Cell Spreadsheet
– Flowchart searches
– Table mapping filtering
– GDPR utility